CMO Summit | March 25 - 28, 2018 | JW Marriott Hotel Miami - Miami, FL, USA



Taking Directions from the Passenger Seat: Social as a Driver of Transformation

Think Tank - 2:10 pm - 2:35 pm

While we are driving the transformational journey for our companies and our customers, the smartest of us are listening to the person in the passenger seat giving direction: the customer. The customer is able to guide us through the myriad of social media tools to engage with your brand. Social needs to a two-way communication, speaking to the customer as much as you listen to them.   


  1. Customers now have unprecedented access to steer where your company goes.
  2. Effective two-way use of social media can get you to the right destination on your customer journey.