CMO Summit | March 25 - 28, 2018 | JW Marriott Hotel Miami - Miami, FL, USA

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Case Studies in Digital Transformation: Learnings Along the Customer Journey

Keynote Presentation - 9:30 am - 10:10 am

We will explore key learnings from various industries and verticals on the good, the bad and the ugly of digital transformation and how it is changing the Customer Journey.  We will have an opportunity to not only be exposed to successful use cases, but also ask the hard questions behind those successes.

Takeaways:

  1. One of the best ways to learn is to hear the stories of success (and failure) from companies similar to yours.
  2. Asking questions of HOW the journey unfolded are just as important as the end result.